Lincolnshire’s tourism industry is now worth nearly £1 billion, which is an increase of £13 million on last year’s figures, according to newly published research.

The study carried out by Visit Lincolnshire in partnership with East Midlands Tourism found that it is the second largest contributor to the county’s economy, only being pipped to first place by the food industry.

With 349 jobs created this year from tourism alone however it could be seen as an area with lots of potential.

Councillor Eddy Poll, Executive Councillor for Cultural Services at Lincolnshire County Council said the county’s commitment to supporting the cause has had an impact in its success.

“Our commitment to tourism and our drive to get the best out of our attractions has obviously succeeded,” he said. “We hope that even more people will visit in the future to enjoy our beautiful county.”

The most significant visitor spend is on shopping, accounting for £210 million with food and drink being a close 2nd with £173 million. The largest increase in visitor spend is in recreational activities with an increase of 9% from the previous year.

Marc Etches, Interim Chief Executive of Visit Lincolnshire, added: “Despite this success we must not be complacent; there is still a need to keep Lincolnshire fresh and competitive against other destinations.

“Since 2009 we’ve upped our game and we’re looking forward to exceeding these figures next year by continuing to work closely with our members and partners.”

With work on the new Hilton Hotel in Lincoln due to start in June 2011 and even more jobs being created, these newly released figures act as further proof to others as to why they should invest in and love our beautiful city!